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Design Approach

Emotional Journey

an empathetic experience requires consideration of each phase of a guest's journey through the event.

Audience Experience

H E A R T

Emotionalizing Intelligence

True empathy with the feelings and emotions of the customer

Audience Experience Diagram-01.png

H E A D

Change how they feel

H A N D

Crafting Excellence

Deliver through design and technology

Rationalizing Context

Into a strategic and creative approach

Change how they act

Change how they think

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